Young women in South Korea are fighting for a new future. The #MeToo movement which has highlighted sexual harassment and abuse around the world has taken a surprising hold in this socially conservative country.
Allegations which would once have been brushed aside have brought down some of the most prominent men in power, and women are coming forward to confront social norms that have silenced them for decades.
But can it last in a culture which often brands feminism as a dirty word?
Just last month singer Son Naeun of the popular group Apink was forced to defend a picture on Instagram of her holding a phone case which simply read “Girls can do anything.” She was accused of “promoting feminism” and deleted her post.
And even after months of abuse revelations, those who speak up risk derision and suspicion.
"My daughter- I hope that you will never ever have to shed the tears of pain that I shed for so many years. I was so young, so in pain and desperately tried to tell the world what I was going through…but everyone said it was such a shameful thing and forced me to keep silence."
— Hawon Jung (@allyjung) March 23, 2018
End of Twitter post 2 by @allyjung
It’s worth noting that where this event took place – Gwangwhamun Plaza in Seoul – is the same place where thousands gathered for the mass candlelight demonstrations against the now-ousted president Park Geun-hye last year. South Koreans know the power of protest. They have seen it topple a president.
But can it change an entire culture?
The current administration has said it plans to extend the statute to limitations of power-based sexual abuse cases, and it has pledged to set up a process for victims to report sexual abuse anonymously.
Most women so far have been using an anonymous app called Blind to report abuse. At one point the company said there were around 500 posts a day.
However, President Moon Jae-in noted as he addressed the #MeToo movement that South Korea “cannot solve this through laws alone and we need to change our culture and attitude”.
Prof Joo Hee Lee, who teaches sociology at the all-female EWHA University, agrees.
“I think, most of all, the corporate culture should be changed. The South Korean corporate culture is characterised by an old boys’ network – very closed relations. They’ve excluded women’s voices and other diverse voices from management. So that must be corrected.”
The legal system can also make it difficult for women’s claims of abuse to be heard.
Lee Eun-eui took on the corporate giant Samsung Electro Mechanics after it failed to listen to her claims of abuse.
She reported it to human resources, only to find herself an outcast. At first she was given no work, then she was moved to a different department. She was told that no-one would be on her side.
“In the beginning I said the bigger the fight the bigger the reward,” she told me. “While that is a motto I apply to all different aspects of my life, the actual lawsuit was a very lonely and difficult process.
“But after going through the hardship and when it all ended well, I realised it was a fight that I had to do.”
It took four years, but a court eventually ruled in her favour. She now has a new career as a lawyer helping other women with sex abuse cases.
“I’m very happy when people who come to get advice from me tell me that I am their role model. I think then that it was really worth fighting for.”
There are other signs of change. Members of the younger generation are more aware of their rights and are keen to be assertive. I visited a university jiu-jitsu class where I was greeted by young women keen to talk about the #Metoo movement and “girl power” as they called it.
Hee Won-sung, is studying law, and has also studied in the US. She can see a difference in attitude.
“I think it’s far more difficult for women who’ve only lived in Korea because there’s a traditional criteria that women have to be quiet and nice and kind and stuff, nowadays it’s changing but it needs to change more.”
Prof Lee feels that this new generation could provide a breakthrough.
“It’s not been easy for younger women to speak up and confront or challenge the older man in power, but nowadays I think the generations of younger women are very well educated, they are more assertive and most of all they don’t want to put up with older generations’ ways of doing things, so I can see some hope there.”
The new strength being shown by women in South Korea is not welcomed by all. Some have described it as “man hate” and say the movement is a witch hunt.
But there is a quiet determination, especially among young South Koreans, to change what they feel is wrong and sweep away the pillars of this once patriarchal society.